Wednesday, December 2, 2009

Louboutin Overcoming Social Issues

The Louboutin brand has managed to stay away from negative publicity throughout its lifespan. Christian Louboutin was quoted in Dana Thomas', Deluxe: How Luxury Lost Its Luster, saying, "If you do luxury, you have to treat people in a human way and you have to be elegant. You can’t ask poor people in bad conditions to make beautiful things.” For this reason, I don't think we ever have to worry about Louboutin taking part in any scandalous, unethical behavior. I'm pretty sure his workers are treated fairly and respectfully. However, if something happens and he does end up in the tabloids for something negative, I think Louboutin would handle it in a very professional manner. He would probably offer some form of public apology and make amends to all that he wronged. He would then make sure his brand focuses on positive things until the negative attention has died down.

Ideas For Going Green


Louboutin should implement ways for his customers to contribute to a more sustainabe environment. There are a few ideas I thought of that would work perfectly for this brand. Here goes...


1.) Since Louboutin has been known to take risks with his designs, I thought it would be amazing if he created a limited edition "Give Back to the Air" shoe. He could come up with a way to have actual plants growing out of the shoe. The lucky owners of this fabulous shoe would have to care for it like they would any other plant. It would be beautifully creative if he could actually pull this off. And as you walk around, of course, the plants would be emitting oxygen into the air, making this a better environment for all of us.


2.) Louboutin could offer incentives for customers who bring back shoes when they are done with them. The materials from the returned shoes can be used for production of other shoes. It would become a cycle and the company wouldn't have to use up as many new materials. Incentives offered could include: discounts, freebies, parties, or etc.


3.)Louboutin could plant a tree for every product that is sold.


These efforts are not big at all, but they could definitely help in making the world a more sustainable environment.

Louboutin Corporate Profile


The Louboutin brand is a sole proprietorship from Christian Louboutin. It is corporately located in Paris, France.

Louboutin on Oprah